About

Afrimark.com provides marketing/research consulting services to clients seeking to do business in Africa. We utilize our expertise and knowledge of the landscape and community, to evaluate and carefully select the best locally based market research suppliers for your research project.

Our evaluation process focuses on the experience, reputation, data accuracy, turnaround and cost competiveness of the research suppliers we recommend.

When a client enlists our services, we determine the appropriate methodology, paying careful consideration to key questions such as:

  • Research objectives
  • Target audience
  • Budget
  • Timeline
  • Next, we review the project design, select the appropriate qualitative method, including:

  • Depth interviews
  • Focus groups
  • Online surveys

  • Finally, we send you the data to conduct your internal analysis and interpretation to determine how the results best fit your organization.

    Afrimark.com recognizes that the client is an expert in their business, so we work with you every step of the way. In addition, we strive to achieve the same level of expertise, grounded in the belief that traditional market research methods, when done right add value to either a product's life cycle, product concept testing or advertising and market segmentation.

    So whether your objective is to build brand awareness or idea generation, Afrimark.com gives you the best bang for the buck within budgetary requirements.